Building houses, growing communities

Client: Landowners, Barwood and Davidsons Homes

Our client’s vision was not just to build houses. They wanted to create a fully serviced community of nearly 1,600 homes on a 42-acre greenfield site north of Leicester, with the rationale of easing strains on existing nearby facilities.

This was a high-profile development amongst an active local community and with significant media interest, so a sensitive and responsive approach was needed. Counter Context consulted over 8,000 members of the Leicestershire community and wider stakeholders. We provided end to end consultation services to support the planning application requirements for this significant development.

Our robust and inclusive pre-application consultation involved extensive political analysis, engagement with councillors, a programme of four community exhibitions and pro-active and reactive media engagement.

We worked to promote positive, practical and considerate messaging. Through demonstrating how the creation of a genuine new community, which included a school and shops, would not worsen but relieve pressure on existing public services, we were able to satisfactorily address these key concerns.

The open, positive and sincere approach to consultation was praised in a number of responses from local residents. Our work laid the foundations for meaningful cooperation with the local community as the scheme continues to develop.


Counter Context
St. James House
Vicar Lane
S1 2EX

Lloyd House
18 Lloyd Street
M2 5WA

T: 0114 252 1170 / 0161 669 5035

Counter Context is a proud member of the PRCA