Helping to Transform Sheffield’s City Centre

Client: Sheffield City Council and Queensberry

Our deeply rooted presence in Sheffield gives us not only a distinct advantage but also great pride to work on the city’s most transformational development.

The Sheffield Retail Quarter is the development of a seven-hectare site in the heart of the city centre.  A project of this scale and complexity requires a wide skill set and a sound understanding of the local context.

Within our remit of strategic communications advice, our involvement ranges from messaging development and the production of promotional materials, to stakeholder management and community engagement. We manage a full suite of digital communication channels including a website, Twitter, Instagram and Facebook accounts and e-newsletters, and we offer comprehensive media monitoring and reporting.

Since joining the project in 2014, we have supported the unveiling of the outline plans for the scheme and managed all engagement throughout the planning process. This has included curating a prestigious stakeholder launch event for 200 senior business leaders and facilitating a public exhibition which attracted over 3,500 visitors.

As a Sheffield-based company, we’re proud to be part of something that will have a such transformational impact on our city and its economic growth. 


Counter Context
St. James House
Vicar Lane
S1 2EX

Lloyd House
18 Lloyd Street
M2 5WA

T: 0114 252 1170 / 0161 669 5035

Counter Context is a proud member of the PRCA