Showcasing Sheffield City Region at the World’s Property Market

Client: Sheffield City Region Local Enterprise Partnership

Working from a blank canvas we built and led Sheffield City Region’s inaugural presence at MIPIM, the world’s foremost property market in Cannes. 

We began work on the commission for MIPIM 2014 by building a strong and engaged network of partners. We applied creativity, commercial experience and sector knowhow to develop a unique and united identity, which would give SCR an appealing presence.

By coordinating a compelling programme of events, from exclusive beachfront receptions and VIP networking to impactful project presentations targeted at international investors, we created opportunities to present to the world the compelling investment opportunities that Sheffield City Region has to offer.

We built on the successes of 2014 to continue to support Sheffield City Region’s programme at MIPIM. 2016 was our strongest year yet, with 13 private sector companies sponsoring the delegation along with investment teams from across the City Region.

We shaped a targeted messaging framework based on specific sector strengths and development opportunities, enabling us to target the investor audience more successfully than ever.


Counter Context
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