Six Considerations to Ensure Long-Term Success for Sporting Facilities
Planning and constructing sports stadiums is a complex endeavour that significantly impacts urban development, community engagement and economic growth. A well-designed stadium can become a city's landmark, generating local pride and serving as a hub for various events beyond sports. However, the planning process involves numerous considerations to ensure the stadium's long-term success and sustainability.
Site Selection and Integration
Choosing a site comes with many important considerations. Accessibility, transportation connections, and environmental considerations to name a few. A good example is the Tottenham Hotspur Stadium in London - the Northumberland Development Project had designed the goliath structure to integrate seamlessly into its urban surroundings. Sports venues, housing, retail spaces, and community facilities were considered as equally important and in tandem with the plans.
Community Engagement and Consultation
Community engagement during the planning stage is crucial. A robust and accessible consultation process will help ensure that the stadium meets the needs of the club and its fans, while addressing any potential concerns.
Inadequate consultation can lead to sustained and even increased public opposition due to a lack of community integration. Projects of this sort, in addition to the standard focus of onboarding residents and the local community, carry a very committed, engaged, and loyal set of stakeholders in the form of the club's fanbase. The financial commitment to the club creates a sense of entitlement toward future development and direction.
Tasmania's AFL stadium is an example of where poor public consultation prompted fierce criticism due to its rushed process and lack of care towards stakeholder views. Such backlash can alienate fan bases, resulting in boycotts, protests, and a hostile atmosphere. Club owners will understand the importance of listening to the fans, the most valuable and loyal asset they have. Investment in fan engagement, and understanding their needs and aspirations, will pay dividends to futureproofing their positive view and involvement with the club. But they will also be very conscious that, even clubs now considered global brands, still need to be securely rooted in their local community.
Sustainability and Environmental Impact
Modern day attitudes towards sustainability and climate considerations are enough to influence entire projects. Due to changes in UK legislation such as 10% Biodiversity Net Gain (Department for Environment, Food and Rural Affairs, 2024), and almost 2 out of 3 UK adults concerned about climate change (ONS, 2024), incorporating eco-friendly materials, energy-efficient technologies and designs that minimise environmental impact, are becoming standard practices. The City of Manchester Stadium, for instance, was designed with features to maximise natural light and ventilation, thereby reducing its energy consumption.
Economic Considerations and Funding
Economic volatility among public and private entities has increased sensitivity around financial matters. Taxpayers and investors alike want to know they are getting value for money. It is essential to all stakeholders that funding is secured, costs are managed and long-term economic viability is accounted for. There has long been debate around Manchester United's Old Trafford redevelopment, given the complexities involved in funding such a large-scale stadium project. Considerations have ranged from renovation costs to potential revenue generation, given the planned increase in capacity.
Design and Fan Experience
Simple design modifications can be the difference between an average spectator experience and a great spectator experience. A retractable roof, such as the one above Centre Court, Wimbledon, reduces the potential for postponement due to adverse weather and gives peace of mind to spectators. However, just as it is with West Ham’s adoption of the London Stadium post-2012 Olympic Games, the regular quip of ‘you need binoculars to see anything’ are commonplace among first-time visitors who do not have front-row tickets at the Stratford mainstay. The vision-impeding structural features of the roof for upper-stand ticket holders and the largest pitch-to-spectator gap in the premier league leave many feeling less than impressed.
Edgeley Park’s East Stand Expansion (Stockport County)
Multi-Functionality and Legacy Use
Utility maximisation means that modern stadiums are often designed to host a variety of events, such as concerts, conferences, and community activities. Multi-functionality ensures that stadiums are operational year-round and remain committed to providing a strong economic output and uninterrupted community engagement. Stadium MK, in Milton Keynes, hosts regular music concerts during the summer months on the converted pitch surface, as well as darts tournaments in the conjoined, purpose-built Marshall Arena, serving as a venue for multiple sporting and community events since its construction.
The planning of sports stadiums is a careful and nuanced project for any developers. Striking the right balance of location and community engagement is vital for receiving the necessary feedback from a range of stakeholders. As mentioned, understanding that fanbases are vital for future progression, and positive relations with the board, will ensure a continuation of loyalty and appreciation for the decision-makers. However, the balance comes from giving equally careful consideration to the views of surrounding residents and other local stakeholders who may be less invested in the club. These necessary considerations must be taken if applications and strategic community involvement are to succeed. Ultimately, it will fail without an adequate and appropriate strategy.